Increase Revenue
Visitor rentals, premium packages, merchandise collection, sponsorship and subscriptions.
Guide Launch | Smart Locker Best Practice
How Venues, Attractions and Events Can Maximise Locker Revenue
Smart lockers can create a valuable new income stream while improving the visitor experience, reducing queues and lowering operational pressure. This new guide shows venue, attraction and event operators how to increase locker usage, improve revenue and make storage easier for visitors, staff and contractors.
- 25practical ideas
- Newrevenue streams
- Loweroperational pressure
- Bettervisitor experience
Co-op Live Best Practice Video
Watch the best practice video
A practical commercial guide
What this guide helps venue teams do
The Venue, Attractions and Events Performance Guide helps operators think beyond storage alone. It shows how smart lockers can support revenue growth, improve guest flow, reduce staffing pressure, strengthen security and create a more convenient customer journey.
Whether your priority is secure entry, smoother operations, merchandise sales, sponsor activation, contractor control or premium hospitality, the guide provides practical ideas you can apply now.
5,000 locker rentals in 5 months, you do the maths
Watch the guide in action
Co-op Live best practice and quick venue performance videos
Explore the full best-practice video, then watch two short, focused examples designed for quick sharing with venue, security, operations and commercial teams.
Full video
Co-op Live best practice
See how smart locker performance supports a leading live-event venue
Explore the guide themes through security, visitor experience, operational efficiency and commercial performance.
Watch on YouTube →
YouTube Short
Venue PerformanceQuick Insight
Quick guide insight
Turn practical locker ideas into stronger venue outcomes
A concise video CTA for busy venue decision-makers.
Watch the Short →
YouTube Short
Revenue. Efficiency.Experience.
Performance in focus
See the commercial and operational value in under a minute
A shareable short focused on revenue, efficiency and customer experience.
Watch the Short →Guide outcomes
Why this matters for venues, attractions and events
Reduce Cost
Lower cloakroom staffing, cash handling and lost-property administration.
Raise Customer Satisfaction
Faster, more convenient and more flexible storage.
Improve Security
Support entry processes and improve control over stored belongings.
Increase Operational Efficiency
Reduce queues, improve flow and free staff time.
Multiple perspectives
Read the guide through three different lenses
Business Lens
Security, operations, commercial, finance, retail and customer-experience priorities.
Partnership Lens
Align venue and provider around outcomes, performance and long-term value.
Personal Lens
Help decision-makers show leadership and measurable impact.
Part 1
Demand, visibility and customer adoption
The first step is to make the service easy to notice, understand and use.
Place lockers where demand is highest
Use entrances, ticketing areas, transport drop-off points, changing facilities, food courts and busy concourses.
Offer a choice of locker sizes
Provide small, medium and large compartments for different needs and tiered pricing.
Use flexible and dynamic pricing
Adjust price by size, location, duration and demand.
Make booking and payment simple
Use QR access, contactless payment, mobile wallets and digital keys.
Promote lockers before visitors arrive
Use ticket confirmations, event emails, apps and visitor guides.
Add locker booking to ticket checkout
Sell storage alongside admission, parking, hospitality and upgrades.
Use clear on-site signage
Combine directional signs, screens, floor graphics and QR prompts.
Promote internal visitor lockers
Position lockers near changing rooms, leisure zones, hospitality and performance spaces.
Install external lockers
Support bag policies, security flow and pre-entry storage.
Generate revenue outside opening hours
Use external lockers for luggage, local storage and click-and-collect.
Introduce merchandise collection lockers
Support pre-orders and reduce retail queues.
Create premium merchandise packages
Prepare programmes, clothing, vouchers and gifts in reserved lockers.
Offer locker sponsorship
Monetise locker doors, booking screens, collection areas and messages.
Create premium locker options
Offer larger compartments, prime locations and longer access.
Provide lockers for contractors
Store tools, uniforms, radios, equipment and personal belongings.
Introduce contractor subscriptions
Offer daily, weekly, monthly or project-based plans.
Separate visitor and contractor pricing
Match pricing models to different users and billing needs.
Add lockers to venue hire packages
Reserve blocks for delegates, staff, exhibitors or production teams.
Use promotions carefully
Use early-booking, family, multi-locker and off-peak offers.
Monitor occupancy and revenue
Track usage by size, location, event, time and duration.
Improve locker turnover
Use reminders and overdue charges to free capacity faster.
Keep lockers clean and reliable
Protect availability, confidence and repeat usage.
Train staff to promote the service
Give teams the knowledge to turn questions into bookings.
Measure the wider operational return
Include staffing, cash handling, lost-property and queue savings.
Choose the right commercial model
Compare purchase, lease, managed service and revenue share.
Get the full visual guide and supporting recommendations.
Download the GuideCommercial opportunities
Use lockers as part of a connected venue service
Internal, external, merchandise and contractor use cases can create several revenue streams from one managed platform.
External lockers
Reduce disruption and create revenue before entry.
Merchandise collection
Support pre-orders and more flexible collection.
Sponsorship
Create branded inventory and shared-funding opportunities.
Premium options
Increase average spend with higher-value packages.
Conclusion
The most successful locker services combine the right location, simple customer access, clear promotion and flexible pricing. Regular monitoring, strong maintenance and effective staff promotion help maximise adoption and long-term commercial return.